There is an ongoing challenge consumers continue to face when considering Whole Body Vibration and all the machines in the market. Claims vs Truths. How can you tell the marketing hype from the true information?

We’ve addressed this in past articles, but in the business of WBV one of the long term challenges all the companies face that show some sort of unity is how difficult it is to advertise and market this type of product. Now this may raise a few heads especially if you’re unconvinced about whole body vibration and what it can do for you or anyone else. Been there, I get it.

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The issue has been that a lack of physical representation of the brands in enough of the major market centers to bring choice, broader information and competition to the local market directly. There are reasons for this and I am capable of understanding the challenges many brands would face having to exist everywhere needed, so online marketing and advertising has been the preferred choice of many of the major manufacturers of vibration machines.

Another continued challenge has been the massaged debate of vertical vibration or pivotal vibration and – which is best. As a dedicated practitioner for almost 10 years of whole body vibration use and training I have had the opportunity not only to try a large variety of machines but to scientifically test the machines to identify each styles “platform” acceleration characteristics.

Acceleration or G-force is the answer to the problem. You also require specific data and measurements that professional accelerometers can provide. In the equation we need the platforms frequency of cycle (Hz) and it’s displacement per cycle (millimeters). Once we have this data we can complete the equation and identify the platforms acceleration capacity.

The secondary debate used to manipulate market share is G-force and its relationship to the common consumers understanding of the environment in which it is experienced. In relation to WBV machines they can range from less than 1G up to 30G. Now, 30Gs sounds like a lot especially when WBV is compared to flying. They don’t compare so don’t be fooled. . WBV is pulsed acceleration vs prolonged. There is a +/- cycle creating a pulsation effect and movement is limited to millimeters vs the prolonged horizontal or vertical exposure one may experience during flight.

If a company does not provide or is unable to validate these measurements, you really can’t know for sure what you are getting in the way of performance.

Dan Pelletier

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